Teaching, Selling, and Other Interesting Things You Can Do With a Screencast Tool

Screencast tools have been there for decades now. The first Screencast tool was brought into the market in the early ’90s. It was marketed as a tool to make “movies” of Windows Applications.

What is a Screencast? According to Wikipedia, a screencast is a digital recording of computer screen output, also known as a video screen capture or a screen recording, often containing audio narration.

Though the core theme of the Screencast tools still remains the same (to record a screen), thanks to the innovations in computer technology, their applications have broadened.

Let’s quickly have a look at those applications!


When it comes to teaching through videos, Screencast tools are one of the most affordable and effective tools you could use. You can create various types of educational videos that provide students a personalized and engaging learning experience.

The two biggest advantages of using Screencast videos in teaching is that it allows students to learn at the own pace, and you don’t have to be present in real-time for teaching. This is could be a great way to teach your students if you want to avoid Zoom fatigue

You can also use Screencasts to conduct student assignments, clear doubts, and collect feedback apart from using it to teach.


With videos becoming mainstream in marketing today, Screencast tools provide a quick and easy way to create marketing videos. You can use Screencast tools to create product tutorials, demo videos, explainer videos, how-to videos, product launch videos, etc. which all play a major role in educating customers about the product, and increasing the conversion rate.


Screencasting can be used to create customer onboarding videos, contract walkthrough videos, product demo videos, welcome videos, etc. You can also use screencasting to clear customer’s doubts by simply recording a video. Using screencasting in your sales process, you can shorten your sales cycle and improve your response rate.

Customer support

You can use Screencasting to record the next steps for issue resolution and send it across to the customer. By doing this, you will be giving a personal touch to your customer service, removing any sort of ambiguity in your response, and as a result, will be improving your customer satisfaction.


Yes, you can use screencasts for communication as well. Here we are talking about communicating clearly without spending much time working on the mode of communication. For example, you can report a bug by screen recording a video and sending it to the concerned team instead of explaining it in a lengthy mail, or you can review design briefs and send it across to your teams, or you can review a landing page and ask your team to make relevant changes. In total, you can use screencasts as video messages.